OARHL game action with an official signalling as a player carries the puck

OARHL founding-season partnerships

“Beer League” is overdue for an upgrade.

The hockey stays. Everything around it gets a rethink. We’re bringing a modern, city-wide adult league to Ottawa, with better ways to play, stay connected and get more from the season.

*Beer has not been removed from the equation.

Step inside the experience Why we are building it

Founding-season inventory is intentionally limited. The goal is meaningful ownership, not a page crowded with logos.

4,000projected unique OARHL players

220+winter teams≈110 West · ≈110 East

110+projected summer teams

360K+projected OARHL webviews

East + West Ottawa. League projections are not guaranteed sponsor reach or impressions.

01 / Step inside the experience

The game is just
the beginning.

Not just a logo on a page. A well-timed reward for the behaviours that make a league better.

Picture your identity in these moments.
Illustrative partner artwork

INTERACTIVE CONCEPT

Sample teams, results, offers and counts. Final placements and features are agreed with each partner.

Choose the moment

A better habit. A timely thank-you.

01 / The notification

Tuesday, September 229:41PLAY WELL. GET MORE.

Tap the notification to open the offer →

02 / Inside the OARHL app

From a good game
to a little extra.

Tap the league notification to see Alex's reward, the partner behind it and the details that make it useful.

League notification → Partner offer

THE LEAGUE / STANDINGS26 / 27

The race is on

West Conference

PRESENTED BY Your Logo Here

Division

Division 3 · Sample standings
#	Team	GP	W	L	PTS	Last 5

What counts as a result?

We report each step separately: a pageview is a visit, not a unique person; an offer view or click shows interest; a confirmed redemption shows use. A redemption is not automatically a new customer. We agree the measures and how they are verified before launch.

A few ways to make the offer yours.

Open an idea. The best version starts with what your business can deliver well.

Reward participation

A benefit could be earned after confirmed participation in a completed game, giving more players a reason to engage beyond the Player of the Game award. The offer, qualifying action and expiry are agreed in advance.

Bring them back for another skate

A welcome offer or qualifying repeat-visit reward could connect After Hours or daytime shinny to an approved partner. Think a recovery visit, equipment care or a partner-supported member rate. Protected categories remain reserved.

Give captains something extra

A standing captain benefit can recognise the person who gets the team together: an enhanced offer, preferred booking access or a distinctive experience. You help choose a benefit your operation can sustain.

Why OARHL

Keep the beer-league soul.
Bring the rest forward.

The weekly skate. The group chat. The teammates who become your friends. We are not trying to change the things people love about recreational hockey. We want to make everything around them work better.

Our vision is one connected Ottawa league, with strong East and West communities, meaningful competition and more ways to get on the ice. Clear schedules, useful game-day communication, standings worth checking and recognition that goes beyond the final score. Modern tools, without losing the personal side of the game.

Local by designOttawa players, Ottawa facilities and programs built around how this market plays.

Integrated, not pasted onPartnerships can live inside the pages, messages and programs players already use.

Measured from the startWe can define the placements, offers and response signals that matter before launch.

Meet the founderTyler FitchBorn and raised in Ottawa. Bringing a love of hockey, travel and building better experiences home.Read my storyClose my story

Tyler Fitch Founder, OARHL · Ottawa born and raised

A note from Tyler

Ottawa is home.
So this one means a lot.

I grew up here. And after being involved in hockey out west, getting to build something in Ottawa feels pretty special.

Sports and travel have always been my thing. I'm a certified hiking guide, and I own a travel and tourism company in Alberta and BC. A different world than running a hockey league, sure. But a lot of it comes back to the same thing. Getting people together, looking after the details, and giving them a reason to come back.

I'm also a majority owner of a rec hockey league in Winnipeg. Like Ottawa's league, it used to be run by the local NHL organization. There is a lot of history there. You don't just come in and throw that out. You listen, keep what people love, and work on the stuff that could be better.

I get pretty excited about technology too. Probably more than I should sometimes. But the point isn't another app for the sake of it. It's less chasing things down, less admin, and more time for the actual hockey. Build smart, keep the operation lean, and put the effort where players feel it.

That's the idea here. A proper city-wide league that still feels like your league. And partners who actually help make it better. I'd love to talk about what that could look like with you.

Tyler
Founder, OARHL

Fans cheering during a hockey game in Ottawa, from Tyler's personal collection — Home is where the hockey is.

Tyler attending a Team Canada game in Milan with fellow hockey fans — Attending a Team Canada game in Milan.

More than logo placement

One schedule creates four moments a partner can own.

The strongest partnerships live inside the player journey. We can connect a brand to the moments when a player is planning, arriving, playing and deciding what happens next.

01 · Before the gameSchedule + email

Relevant placement when players check opponents, times, locations and team details.

02 · Positive habitsPlay + earn

Recognise a penalty-free game, a return to the ice or another agreed player milestone.

03 · The resultGame Centre

Scores, recognition and Player of the Game create a high-attention moment.

04 · What happens nextReward + return

A measurable reason to visit, redeem, book, register or come back.

An official prepares players for a faceoff during an adult recreational hockey game

Own the moment. Not just the margin.

The OARHL platform gives a partner a role in the experience, with placements that can be shown, activated and measured.

02 / A deal that works on both sides

Useful to players.
Worth it for your business.

Visibility is part of the story. It should not be the whole business case. We want partnerships that create real, measurable value and give both sides a reason to keep building.

“I've been on the other side of the table as a business owner. Someone asks for sponsorship money, and the pitch is basically ‘brand awareness.’ I always come back to, okay, but what actually happens for the business?
I'm happy to put money behind something that brings in customers or creates a result we can measure. So I think it's only fair we approach this the same way. Let's agree what matters to you, figure out how we'll track it, and build a deal around that.”
Tyler Fitch · Founder, OARHL

A defined cash package

A flat fee for agreed rights, placements and delivery. Clear scope, a clear term and reporting on what ran.

Value-in-kind

Value-in-kind is welcome, including useful products, services and funded player benefits. We also consider the expected value your offer creates for players, based on a realistic number of people using it and the actual benefit they receive. We agree how that contributes to the package, then report actual use separately.

A hybrid, built together

Blend a base fee with defined deliverables, useful in-kind support and a capped amount tied to verified results. The structure should reflect what each side can actually deliver.

What could a hybrid look like?

Illustrative pilot, not a quoted package: $2,000 base fee for agreed placements, plus $10 per verified first-time customer, capped at another $1,000. Maximum cash fee: $3,000, before tax and any separately agreed costs.

Before launch, we define “first-time customer,” the tracking window, who confirms the purchase, how returns and duplicate claims are handled, and when results are reviewed. Offer funding and production costs are agreed separately. No guaranteed sales and no open-ended bill.

We report delivery, engagement and confirmed results separately. A pageview is not a unique person. A click is not a customer. A redeemed offer is not necessarily a new customer.

03 / Find your place

Start with the role
you want to play.

There are four ways to become part of the season. You can support the league itself, a specific community, a hockey program or a useful player reward. Open a group to see the opportunities and examples inside it.

The investment, at a glance.

League, East Conference, West Conference and Women’s Founding Presenting prices each cover BOTH Winter 2026/27 and Summer 2027, not a separate fee for each season. Other packages cover one season or event as labelled. All prices are indicative starting amounts in CAD. These are starting points for a tailored proposal, not binding quotes. Scope, dates, audience, exclusivity and reporting are agreed in your proposal. Applicable taxes, production and reward fulfilment are additional unless expressly included.

Cash, value-in-kind and meaningful player benefits are welcome. We consider expected player value, with realistic uptake and an agreed benefit per player, as part of the overall proposal. A headline discount is not automatically equivalent to cash. Hybrid deals can blend a base fee, defined delivery and a capped result-based component. No guaranteed sales or sponsor impressions.

More than one fit? Build a bundle.

Stackable multi-package discounts are available when you combine different partnership types. We shape the combined price around the mix, shared placements and delivery involved, then confirm the discount in your proposal. Cash, value-in-kind and meaningful player benefits can all be part of the conversation.

No automatic percentage discount. Protected categories and agreed rights still apply.

Availability and category rights are confirmed before agreement. Restaurant, bar and lounge activations remain reserved for in-facility partners. Venue-linked experiences require the relevant approvals.

04 / Let’s talk

What would you like
to explore together?

Select the opportunities that interest you, then tell us about your business. Interested in more than one type? Stackable multi-package discounts are available, with the combined price confirmed in your proposal. Cash, value-in-kind or a blend: tell us what you have in mind. Nothing is committed by sending this brief.

“Beer League” is overdue for an upgrade.