We know the moment
Game date, start time, venue and expected finish create a natural window for a pre-game reservation or post-game offer.
A Centre Ice Sports Bar × OARHL partnership concept
Turn every game night into a Centre Ice opportunity.
Erik, OARHL has something most promotions do not: the schedule, a direct relationship with every team, and a reason to reach players at the exact moment they are deciding what happens after the game.
Arrive early. Stay late. OARHL can help turn that Centre Ice idea into a measurable game-night habit.
The advantage
Context, not mass advertising. We know which teams are playing, where they are and when their game ends.
Built for
Centre Ice Sports Bar at Bell Sensplex.
The goal
More team visits, more reservations and an experience players value.
The opportunity
The schedule can become a traffic engine.
We are not proposing a logo placement and hoping players notice it. We want to build a repeatable path from a scheduled game to a timely Centre Ice invitation.
The most useful promotion is the one that arrives when a captain is organizing the night and players are already at the facility.
We can reach the right people
Captains and players can receive relevant prompts through the OARHL app experience, private magic links and targeted email.
We can make action easy
A promotion can lead directly to a table request, a team package, a saved offer or a simple code that staff can recognize.
We can learn and improve
Simple aggregate redemption and booking feedback tells us which messages and offers actually produce visits.
The traffic loop
From game schedule to a table at Centre Ice.
One connected journey, with the message and timing changing based on what the team needs.
01
Game scheduled
A Bell Sensplex game creates the relevant audience and timing.
02
Captain prompt
A private link offers an easy way to plan the team’s post-game stop.
03
Player reminder
A timely app or email message puts the current Centre Ice offer in view.
04
Team visits
The offer, booking or team package turns intent into restaurant traffic.
05
We learn
Aggregate results help us keep what works and replace what does not.
How we deliver it
Four ways to reach a team without creating noise.
The value is not any one channel. It is the ability to use the right channel for the right moment and connect it back to the team’s real schedule.
Simple and respectful: Centre Ice receives useful aggregate results. OARHL keeps participant data private and controls league communications.
App moments
Relevant Centre Ice prompts beside a team’s upcoming or completed Bell Sensplex game.
Magic links
Private, passwordless links that take a captain directly to the current offer or booking action.
Targeted email
Useful reminders tied to a game, a team night or a limited promotion, not a generic weekly blast.
Captain tools
A standing captain benefit and easy ways to organize the group before everyone leaves the rink.
What this could feel like
One player action. A clearer picture for Centre Ice.
Players get a useful game-night prompt or reward. Centre Ice gets an aggregate view of likely traffic and arrival timing, without receiving player contact details.
9:425G ●●●
OARHL GAME NIGHTBELL SENSPLEX
OARHLnow
Heading to Centre Ice after the game? Tap to help your team and the restaurant plan.
Your game at Bell Sensplex
10:10 p.m. start · Check-in is open
Post-game plan
Going to Centre Ice afterward?
Your answer helps Centre Ice prepare. Your name is not shared with the restaurant.
OARHL11:36 p.m.
You were named Player of the Game. Your Centre Ice reward is ready.
Game complete · 5–3
Result recorded by your team
Player of the Game
Your night is not over yet.
Show this reward at Centre Ice tonight after your OARHL game.
Example: 15% off eligible food
Illustrative experience only. Centre Ice chooses the actual offer, eligibility and redemption rules.
Centre Ice Game-Night ViewBell Sensplex · illustrative projection
Likely post-game guests
34
Peak arrival
11:20–11:40 p.m.
18confirmed interest
3game windows
5reward redemptions likely
12 guests
16 guests
6 guests
Planning cue based on team schedule and player responsesConsider holding 3 team tables
Program ideas to shape together
Offers players remember and staff can actually run.
Centre Ice knows its menu, margins, staffing and busiest nights. OARHL can help turn the right ideas into timely, trackable player experiences.
Penalty-Free Nacho Card
Bring a simple, memorable reward concept we have used in another market into the OARHL experience, adapted to what Centre Ice wants to serve.
Captain’s Standing Offer
A distinct, ongoing benefit for active team captains because being the person who organizes the group should feel meaningfully better.
Tonight at Centre Ice
A rotating offer delivered around Bell Sensplex game nights, with the format and eligible menu items chosen by Centre Ice.
Post-Game Table
A captain receives an easy pre-game path to reserve space or signal that the team plans to come upstairs afterward.
Team Nights & Trivia
Use OARHL communications to help fill selected nights with team packages, trivia, playoffs or end-of-season gatherings.
Built Around Your Operation
If Centre Ice already has a program worth pushing, OARHL can help put it in front of the right teams at the right time.
Designed with Centre Ice.
Your team chooses the offers that work operationally. OARHL connects those offers to the right players, captains and game nights.
Together, we make every strong Centre Ice idea easier for teams to discover and use.
OARHL Active Captain
The Captain’s Advantage
A standing Centre Ice benefit that recognizes the person doing the organizing, independent of whether the whole team attends on a particular night.
Exact benefit and verification method to be designed with Centre Ice.
A deliberate exception
Make it better to be the one who organizes the team.
Captains do more than show up. They coordinate schedules, chase responses and keep the group together. The restaurant program can recognize that role directly.
- A true standing benefit, not a one-time prize
- Easy to verify through the captain’s private OARHL access
- Distinct from team booking incentives and group packages
- Designed with Centre Ice so it remains simple for staff
A simple way to begin
Launch a focused game-night program and learn from real visits.
Choose a small set of useful offers, connect them to the Bell Sensplex schedule and improve the program using real guest interest and redemption patterns.
Where
Centre Ice Sports Bar at Bell Sensplex West.
Players
One memorable game-night offer or Player of the Game reward.
Captains
One standing benefit that recognizes the people organizing each team.
Delivery
Schedule-aware app moments, magic links and targeted email.
Restaurant
An aggregate view of likely guest volume and arrival windows.
Learning
Simple booking and redemption signals that help both teams improve the program.
What we would love from you
Erik, help us design the version Centre Ice can win with.
Which offers or menu items can Centre Ice support consistently on league nights?
What would make a standing captain benefit valuable without becoming difficult for staff?
Which nights, game times or restaurant periods would benefit most from incremental traffic?
Would you rather track visits through a simple code, a team reservation or another method?
What team packages, trivia nights or existing Centre Ice programs should OARHL help promote?
What other idea have you wanted to test with teams at the facility?
Let’s shape it together
Choose the first offers, then let OARHL build the player experience around them.
Tell us what Centre Ice would like to try, how staff should recognize each offer and which game-night windows matter most.
Email info@oarhl.ca →We would love to hear your ideas.